SEPTEMBER 2020
Sam Chermayeff (et al.)
Creatures
Apartamento Publishing, 2020
Including a unique hand-drawn advertisement by the author, for our subscribers
DEAR FRIEND OF 8 BOOKS A YEAR,
May I introduce you to Sam? Sam is an American who lives in Berlin. He is an architect who mostly builds things that are smaller than houses. He is the son of a very famous graphic designer (Ivan Chermayeff), the grandson of an at least as famous architect (Serge Chermayeff) and he has a “MOM” tattoo on his forearm. His bizarre hand-drawn sketches are of fascinating beauty, especially if you know how much Sam can be enthusiastic about an idea. In such moments, his mind rushes ahead of his hand, which hectically tries to keep up with the shapes and explanations that gush out of him. When I first saw Sam's new book, I missed these wild drawings a little. All those wonderful objects only appear in their domesticated form, veiling their raw origins. What a joy, therefore, that Sam has offered to integrate a unique idea sketch to every single book – hand-drawn and exclusively for our subscribers. In most cases, he even added a price tag. Prices range from 100 Euros for a “Banana Holder” to 7,200 Euros for a “Cooking and Dining Table”. Do you need a “glass fridge with a curtain” or a “bed with a safe as leg”? Regarding the latter Sam explained: “I am not personally worried about losing things, but I like the suggestion of value.” For those who are curious, our website shows a larger selection of these artistic advertisements, which in their entirety almost become a conceptual work of art. However, you can always take Sam on his word: Just give him a call if you feel the love, the fun and the urgency to bring one of these unborn “Creatures” into life.
All my best,
Christian Kaspar Schwarm
Sam Chermayeff (et al.)
Creatures
Apartamento Publishing, 2020
Including a unique hand-drawn advertisement by the author, for our subscribers
Read InscriptionDEAR FRIEND OF 8 BOOKS A YEAR,
May I introduce you to Sam? Sam is an American who lives in Berlin. He is an architect who mostly builds things that are smaller than houses. He is the son of a very famous graphic designer (Ivan Chermayeff), the grandson of an at least as famous architect (Serge Chermayeff) and he has a “MOM” tattoo on his forearm. His bizarre hand-drawn sketches are of fascinating beauty, especially if you know how much Sam can be enthusiastic about an idea. In such moments, his mind rushes ahead of his hand, which hectically tries to keep up with the shapes and explanations that gush out of him. When I first saw Sam's new book, I missed these wild drawings a little. All those wonderful objects only appear in their domesticated form, veiling their raw origins. What a joy, therefore, that Sam has offered to integrate a unique idea sketch to every single book – hand-drawn and exclusively for our subscribers. In most cases, he even added a price tag. Prices range from 100 Euros for a “Banana Holder” to 7,200 Euros for a “Cooking and Dining Table”. Do you need a “glass fridge with a curtain” or a “bed with a safe as leg”? Regarding the latter Sam explained: “I am not personally worried about losing things, but I like the suggestion of value.” For those who are curious, our website shows a larger selection of these artistic advertisements, which in their entirety almost become a conceptual work of art. However, you can always take Sam on his word: Just give him a call if you feel the love, the fun and the urgency to bring one of these unborn “Creatures” into life.
All my best,
Christian Kaspar Schwarm