74 Creative Strategies for Electronic Music Producers
DEAR FRIEND OF 8 BOOKS A YEAR,
Do you know what we believe to be the biggest misunderstanding about non-fiction books? It’s the idea that the more a title directly relates to the topic you’re interested in, the more you can learn from it. That’s why the bestseller lists are filled with so many how-to manuals and all sorts of self-help literature. It simply doesn't occur to most people to read an old travel report when they’re about to change jobs – why should they? Because it works. If we dare to read a book not just for its obvious content but also for what it can teach us on a completely different level, we open up a whole new universe of discovery and understanding. Isn’t this in fact the only way to create new and original ideas? As strategists we work with books on a daily basis and we actually made our Berlin office a library. Besides the knowledge our books offer, we also use them as inspirational tools. Every couple of days we build mood boards out of the most diverse books, just to become aware of the variety of meanings a specific term can have. Books have often helped us to develop radically new ideas – but believe me: It was never the ones we’d expected. And one more thing: It’s usually the right book that finds you, not the other way around. Even if we were to try to explain this as being some form of sub-conscious perception it still provides a strong argument for not always choosing the books which promise the most at first sight. So yes, I’m totally aware that most of our subscribers (probably 98 or 99 percent) don’t ever produce any electronic music. But since reading this well-made book for the first time I’ve really considered it an amazing advisor. It discusses a lot of different “problems” – and presents wonderful answers – not only for producers, but also for your life and business. We just have to do what musicians call “transposing”: performing a composition in a different key.
All my best,
Christian Kaspar Schwarm