JULY 2017
Alexander Chizhevsky, Robin Watkins
Physical Factors of the Historical Process
ATLAS Projectos, 2017
Edition of 200 handbound copies, accompanied by a printed email from Robin Watkins for our subscribers
DEAR FRIEND OF 8 BOOKS A YEAR,
This book got me into trouble at first sight. I already had planned to pick a future project by its maker for 8 BOOKS A YEAR. When I discovered this treasure here I thought I’d have exactly 2 options: either sending out this book to you now – or waiting for the other one to be produced. But how stupid is this? Nobody, not even me, ever defined such a rule for us. So why not simply select both? I became aware that we might reduce our possibilities too often without any need to do so. There’s a witty quote from a rather famous American lawyer series (if you ever watched it you’ll know from which one): “What are your choices when someone puts a gun to your head? You take the gun. Or you pull out a bigger one. Or, you call their bluff. Or, you do any one of a hundred and forty six other things.” Or, how President Underwood (you know this one, don’t you?) stated: “If you don’t like how the table is set, turn over the table.” I also remember a gallerist who once said to me “there’s always another one” when I asked for an artwork which had been sold already. So, yes, there’s always another one: another option, another choice, another chance. And: another perspective! The theory in this book was originally published in 1924 by the Russian biophysicist Alexander Chizhevsky. He concluded: “The existence of a dependence of the behavior of humanity on sunspot activity should be considered established.” You should take a look at page 12 and read at least the summary on pages 23-25. Even if you don't agree, isn’t it refreshing to hear of such an extraordinary idea for the first time? It just opens something up in the mind and creates some form of constructive instability. The list of our choices is – always and literally – unlimited.
All my best,
Christian Kaspar Schwarm
Alexander Chizhevsky, Robin Watkins
Physical Factors of the Historical Process
ATLAS Projectos, 2017
Edition of 200 handbound copies, accompanied by a printed email from Robin Watkins for our subscribers
Read InscriptionDEAR FRIEND OF 8 BOOKS A YEAR,
This book got me into trouble at first sight. I already had planned to pick a future project by its maker for 8 BOOKS A YEAR. When I discovered this treasure here I thought I’d have exactly 2 options: either sending out this book to you now – or waiting for the other one to be produced. But how stupid is this? Nobody, not even me, ever defined such a rule for us. So why not simply select both? I became aware that we might reduce our possibilities too often without any need to do so. There’s a witty quote from a rather famous American lawyer series (if you ever watched it you’ll know from which one): “What are your choices when someone puts a gun to your head? You take the gun. Or you pull out a bigger one. Or, you call their bluff. Or, you do any one of a hundred and forty six other things.” Or, how President Underwood (you know this one, don’t you?) stated: “If you don’t like how the table is set, turn over the table.” I also remember a gallerist who once said to me “there’s always another one” when I asked for an artwork which had been sold already. So, yes, there’s always another one: another option, another choice, another chance. And: another perspective! The theory in this book was originally published in 1924 by the Russian biophysicist Alexander Chizhevsky. He concluded: “The existence of a dependence of the behavior of humanity on sunspot activity should be considered established.” You should take a look at page 12 and read at least the summary on pages 23-25. Even if you don't agree, isn’t it refreshing to hear of such an extraordinary idea for the first time? It just opens something up in the mind and creates some form of constructive instability. The list of our choices is – always and literally – unlimited.
All my best,
Christian Kaspar Schwarm