FEBRUARY 2016
David Horvitz
Mood Disorder
Chert (Berlin), Motto Books (Lausanne/Berlin), New Documents (LA/Vancouver)
Including a personal letter from the artist to our subscribers
DEAR FRIEND OF 8 BOOKS A YEAR,
Hacking means infiltrating a network using technology. Social hacking does the same by taking advantage of the weak point we call “the human being”. We seem to be calculable, even predictable. Take the Trojan horse as an early example of an effective social hack: a gigantic victory trophy at first sight, but it came with a price tag. Nowadays lotteries just have to place a car in a shopping mall to collect shoals of addresses in a few days – totally understandable … how else should they know where to deliver their first prize? But let’s not feel too safe just because we see through this simple marketing game, there’re a lot of others. The American artist David Horvitz played his own: He took a photo of himself, sitting by the sea, seemingly desperate with his face buried in his hands. David then put this picture onto Wikipedia's page about “Mood Disorder” and made it “free-to-use”. The bait was in the water. Look what happened. When I flipped through the pages of this artist's book, I really felt like I had stumbled into the commoditized third world of the internet. It seems to have its own economy based on interchangeable articles with stereotypical stock-images. Who in the world produces them? Who reads them? David Horvitz used them and created a conceptual artwork. It consists of frozen screenshots. It will become a time capsule and it’s being shown at the New York MoMA right now, appropriately enough as part of its ”New Photography” show. Your copy comes with a personal letter from the artist.
All my best,
Christian Kaspar Schwarm
David Horvitz
Mood Disorder
Chert (Berlin), Motto Books (Lausanne/Berlin), New Documents (LA/Vancouver)
Including a personal letter from the artist to our subscribers
Read InscriptionDEAR FRIEND OF 8 BOOKS A YEAR,
Hacking means infiltrating a network using technology. Social hacking does the same by taking advantage of the weak point we call “the human being”. We seem to be calculable, even predictable. Take the Trojan horse as an early example of an effective social hack: a gigantic victory trophy at first sight, but it came with a price tag. Nowadays lotteries just have to place a car in a shopping mall to collect shoals of addresses in a few days – totally understandable … how else should they know where to deliver their first prize? But let’s not feel too safe just because we see through this simple marketing game, there’re a lot of others. The American artist David Horvitz played his own: He took a photo of himself, sitting by the sea, seemingly desperate with his face buried in his hands. David then put this picture onto Wikipedia's page about “Mood Disorder” and made it “free-to-use”. The bait was in the water. Look what happened. When I flipped through the pages of this artist's book, I really felt like I had stumbled into the commoditized third world of the internet. It seems to have its own economy based on interchangeable articles with stereotypical stock-images. Who in the world produces them? Who reads them? David Horvitz used them and created a conceptual artwork. It consists of frozen screenshots. It will become a time capsule and it’s being shown at the New York MoMA right now, appropriately enough as part of its ”New Photography” show. Your copy comes with a personal letter from the artist.
All my best,
Christian Kaspar Schwarm